Italy: Gap opens in fashion-conscious Milan

Milan, 22 Nov. (AKI) - The Gap has expanded into Milan, the heart of European fashion. The American casual wear retailer on Monday announced it opened its first Italian flagship store on Milan's Corso Vittorio Emanuele II, the northern Italian city's premier shopping centre.

Situated near the city's cathedral and popular Galleria Corso Vittorio Emanuele II indoor shopping area, the 3,500-square- metre Gap store's casual wear will compete for customers in an area famous for luxury brands with prices that often run into the thousands-of-euros.

The company also has plans to open a Banana Republic store adjacent to the Gap store.

Stephen Sunnucks, head of the Gap's European operations in a statement said his company's "cool, modern American and Banana Republic’s affordable luxury designs" will be well received in Italy.

The San Francisco-based company's Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands had 2009 sales totalling 14.2 billion dollars.

The company has around 3,100 stores worldwide.


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